Wednesday, 31 March 2010
Advert analysis
1. This advert uses a low angle shot in which we are looking down on a girl. The ballons are flying towards the camera. I used the ballons to make the image feminine and fun to appeal to the target audience of young girls. I also used a heart as an equal addition within the typography to this stereotypical representation.2. I have usedthe image of a girl smoking to portray the theme of drugs within Lily Allens song. I also used a side angle approach to capture this relaxed 'Don't care' image of the character. If i choose to use this approach i will display this image in an uninviting and dark tone.
3. For the artists name in my third design i used bubble writing to corrolate with the Pop genre image. Beneath i drew an image of a girl smiling in a playful manner with her her hands under her chin. She would be dressed fashionably and wearing make up to connect with the demographic. I have also used a bow in her hair to demonstrate this fun playful image further.
CD Cover Analysis
1. This cover uses a close up of a girls face who represents Lily Allen. The girl would be wearing lots of make up such as red lipstick and blusher. I only used half the face in the cover because i felt it was a more appealing and interesting composition. The zoom would emphasise the colours of the make make up which would be bold and eye catching. I used L.A. instead of her name because it makes you think of Los Angeles (a glamorous location) and would tie in with the glamorous and materialistic image which can be found in many artists within the Pop genre. The lettering would be pink to add to the feminine appeal and overall look of the cover.
2. I have drawn an estate style setting and would use this typical location as a sterotypical place associated with drugs (the theme in the song). I would use the street light to highlightthe girl acting as Lily. The connotations surrounding this situation would also place emphisis on the term 'everyone' as it is an environment everyone is familiar with.
3. In this cover i have used a vanishing point in which the letters appear from to place emhasis on the typography and draw your eye into reading it. This cover would be colourful too to be eye catching.
Evaluation of video
Our music video production follows the conventions of real music videos by using camera shots commonly found in film. These include as such some establishing shots, close ups, long shots, medium shots, high/ low angle shots and extreme close ups.
We used these different shots to communicate a variety of aspects to the audience for example, a range of close ups to show the characters facial expressions. This made the audience more visually perceptive to what the character was thinking and feeling. It was also a good way of drawing attention to the miming of the song, which was evident mainly in the chorus which we filmed in the studio.
Another type of camera shot we used was the tracking shot, the best of which was filmed in the woods using a hand held camera in a small chase scene. The effect of the hand held meant that the outcome was frantic and disturbed. This coincided with the theme of the song and could be viewed as a portrayal of how a person may be feeling by the effects of a drug.
At the beginning of the video we opened with a couple of establishing shots filmed in Lewes town. This was an effective way of showing some of the location to our video. We hoped that the busy town centre of Lewes would provide us with some energetic commotion to fit with the song tempo. This was not the case. To rectify this however we edited the play speed in ‘Final Cut’. The shots then became a time lapse which was a powerful technique in making a correlating visual tempo in relation to the song.
There is no clear narrative in the video which is typical of music production as the focus is normally the artist performing the song in the form of mime which is what we replicated. We had some initial ideas to include a narrative form on the theme of drugs but it was decided that this wouldn’t be as visually stimulating. The idea that you go from one scene to another with a running narrative was felt as if it would have a contrasting visual tone to the song. Instead we used cohesion of running locations to display our theme which worked as a collection.
There were some setbacks in our production which included severe weather conditions in which the college was closed and filming was postponed. This took up some valuable time which had to be made up on return. There were also some issues involving clashing lesson/work times which meant that it was difficult to find time for all the group members to meet. Another constraint was of location because we had originally planned to do most of our filming in Brighton however it was difficult for all group members to travel. We decided to use more local areas to film in as it proved more practical. We used the local woodlands to our advantage as a portrayal of an alternate environment in which the character may feel they are trapped inside as a result of their substance misuse.
Through analysis of other music videos we gained some knowledge in composing shots and the effect it can have on the outcome. However such things as aperture settings and white balance were trial and error for most parts and with no previous camera experience it was tough. However after a number of test runs using different techniques we were able to achieve some good manipulation. This is demonstrated in an extreme close up shot of a drinks can which is demonstrated in an inordinate depth of field.
We used these different shots to communicate a variety of aspects to the audience for example, a range of close ups to show the characters facial expressions. This made the audience more visually perceptive to what the character was thinking and feeling. It was also a good way of drawing attention to the miming of the song, which was evident mainly in the chorus which we filmed in the studio.
Another type of camera shot we used was the tracking shot, the best of which was filmed in the woods using a hand held camera in a small chase scene. The effect of the hand held meant that the outcome was frantic and disturbed. This coincided with the theme of the song and could be viewed as a portrayal of how a person may be feeling by the effects of a drug.
At the beginning of the video we opened with a couple of establishing shots filmed in Lewes town. This was an effective way of showing some of the location to our video. We hoped that the busy town centre of Lewes would provide us with some energetic commotion to fit with the song tempo. This was not the case. To rectify this however we edited the play speed in ‘Final Cut’. The shots then became a time lapse which was a powerful technique in making a correlating visual tempo in relation to the song.
There is no clear narrative in the video which is typical of music production as the focus is normally the artist performing the song in the form of mime which is what we replicated. We had some initial ideas to include a narrative form on the theme of drugs but it was decided that this wouldn’t be as visually stimulating. The idea that you go from one scene to another with a running narrative was felt as if it would have a contrasting visual tone to the song. Instead we used cohesion of running locations to display our theme which worked as a collection.
There were some setbacks in our production which included severe weather conditions in which the college was closed and filming was postponed. This took up some valuable time which had to be made up on return. There were also some issues involving clashing lesson/work times which meant that it was difficult to find time for all the group members to meet. Another constraint was of location because we had originally planned to do most of our filming in Brighton however it was difficult for all group members to travel. We decided to use more local areas to film in as it proved more practical. We used the local woodlands to our advantage as a portrayal of an alternate environment in which the character may feel they are trapped inside as a result of their substance misuse.
Through analysis of other music videos we gained some knowledge in composing shots and the effect it can have on the outcome. However such things as aperture settings and white balance were trial and error for most parts and with no previous camera experience it was tough. However after a number of test runs using different techniques we were able to achieve some good manipulation. This is demonstrated in an extreme close up shot of a drinks can which is demonstrated in an inordinate depth of field.
Tuesday, 26 January 2010
The Studio session
During our lesson we whent to the studio room we had hired out. Unfortunatly most of the equipment was already pre-booked which hindered the eventual outcome of this test. However we did have two lights to use so we set them up with accordance to the wash wall. Our main character in the video (Liv) mimed some lyrics to the video whilst we played the song. The lighting was mid to high key when filming this scene as it was the chorus. We wanted to include some fast edit shots along side it to try and pick up the pace of the video to match the songs high tempo. When looking back over the film we realised that the shadows aginst the wall were unsightly and unwanted. Due to the fact we only had two lights we were unable to flood out the last shadow. We would hope to rectify this when filming for the purpose of putting it in the video.
Friday, 4 December 2009
Analysis of digipack covers
Analysis of Christina Aguilera digipack cover
These pictures are taken from the Christina Aguilera album 'stripped'. This artist would be described in the genre 'pop' which is the same as 'Lily Allen'. In researching this album we hope to achieve an idea of how a cover should look like in this genre. This cover is effective because it is plainly bold. It doesn't seem to try and grab your attention as much as some others in the genre with bunting colours but seems already established.
The black and white photography used make a more artistic image and suggest creativity. In fact the colours used in pop are normally so vibrant that a greytone actually stands out yet still connecting with the older more adult audience.
The Cd is a plain black with the tittle and artist name written on the top in a relitivly small font. This image ties in with the idea of the album of being 'stripped' to the bear essentials and works well.
The back cover uses a small font again with a large image. The contrast makes it seem plainer aswell as the greytone which is found throughout. The picture quality is good though so it reflects the artists ambitions
These pictures are taken from the Christina Aguilera album 'stripped'. This artist would be described in the genre 'pop' which is the same as 'Lily Allen'. In researching this album we hope to achieve an idea of how a cover should look like in this genre. This cover is effective because it is plainly bold. It doesn't seem to try and grab your attention as much as some others in the genre with bunting colours but seems already established.
The black and white photography used make a more artistic image and suggest creativity. In fact the colours used in pop are normally so vibrant that a greytone actually stands out yet still connecting with the older more adult audience.
The Cd is a plain black with the tittle and artist name written on the top in a relitivly small font. This image ties in with the idea of the album of being 'stripped' to the bear essentials and works well.
The back cover uses a small font again with a large image. The contrast makes it seem plainer aswell as the greytone which is found throughout. The picture quality is good though so it reflects the artists ambitionsAnalysis of Britney Spears digipack cover
This cover is taken from Britney spears' 'Circus' album. It is evident that she has used the theme of a circus in her image here. The typography is typical of this theme with the red and yellow colours we associate with a circus tent. There is also stars around the edge which emphisise this all american circus theme. The curtain used for a background is also a prop used in the circus although it is gold here which adds some femininity to the image. Aswell as the feminine pink dress which is found commonly in female pop artists. The artists pose is playful yet suggestive and somewhat reminicent of Maralyn Monroe to possibly introduce more glamour into the image. This is a contrasting cover to the Christina Aguielera cover which shows that there is some degree of variance between artists images/look.
Simerly the two artists both use themeselves in the covers of the digipacks. This makes the cd more identifiable and is a technique i may use in my own design.
Video Presentation
https://docs.google.com/fileview?id=0B84xdRWtIy7kNmYzYzI1N2ItOGI1Yi00NWIxLWI3YzAtYWYxMWY5NGMxOTcx&hl=en
This is a link to the presentation we used to pitch our ideas over to the producers.
This is a link to the presentation we used to pitch our ideas over to the producers.
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